Functional Client Deliveries
Client Background
๐ Our Client is a leading healthcare facility located in a large metropolitan area. With a long history of providing quality healthcare services to the community, the hospital has recently been facing challenges in attracting new patients and maintaining its brand reputation in the highly competitive healthcare market.
๐ The hospital management team has identified social media as a potential solution to these challenges, and they are seeking to improve their social media branding and streamline their processes to better engage with patients and improve their overall experience.
Solution
The hospitalโs social media strategy is based on four key pillars:
๐ Content creation : The hospital has invested in creating high-quality and engaging content that is relevant to its target audience. This includes educational content, health tips, patient stories, and other informative content that can help patients make informed decisions about their healthcare needs.
๐ Social media branding : The hospital has created a consistent branding message across all its social media channels, including Facebook, Twitter, Instagram, and LinkedIn. This includes using a consistent tone of voice, brand colors, and messaging that resonates with its target audience.
๐ Engagement : The hospital is committed to engaging with its social media followers by responding to comments and messages in a timely and professional manner. The hospital also uses social media to solicit feedback from patients and implement changes based on their feedback.
๐ Streamlined processes : The hospital has streamlined its processes to improve patient engagement and experience. This includes implementing online appointment booking, telemedicine services, and patient feedback mechanisms.
Key Challenges
๐ The primary objective of the hospital is to improve its brand reputation and attract new patients by leveraging social media channels.
๐ Additionally, the hospital aims to streamline its processes to better engage with patients and improve their experience.
๐ The social media presence must be improved.
๐ Limited use of Software tools towards Process , Tracking & Productivity .
Result
๐ Increase in social media followers : Since the hospital implemented its social media strategy, it has seen a 20% increase in social media followers across all its channels.
๐ Improved patient engagement : The hospitalโs social media team has responded to over 1,000 patient comments and messages in the past month, with an average response time of less than 2 hours.
๐ Increase in patient satisfaction : The hospital has seen a 15% increase in patient satisfaction ratings since implementing its streamlined processes, with patients citing improved access to healthcare services and more personalized care.
๐ Increase in online bookings : The hospital has seen a 25% increase in online appointment bookings since implementing its online booking system, making it easier for patients to access healthcare services.